All eyes are on Scotland in 2014 ? Following the success of Innovation Workshops in Edinburgh, Glasgow and Aberdeen, don?t miss the upcoming workshop in Dundee on 27th June.
Date:
Thu, 20 Jun 2013
Source:
2014 Food & Drink
All eyes are on Scotland in 2014 ? let?s show the world what we have to offer.
2014 will be an exceptional year for Scotland when it hosts the Commonwealth Games in Glasgow, Ryder Cup at Gleneagles and the second edition of Homecoming, a year long celebration of the country?s food & drink, culture, heritage and natural resources. This presents a fantastic opportunity for Scotland to show its superb larder to the world and for food and drink companies to take advantage of the business opportunities the year will bring.?
Up to 45,000 visitors are expected daily at the Ryder Cup event and 1 million tickets are up for grabs at the Games alone.?
It?s anticipated that visitors to Scotland in 2014 will spend almost ?33m on food & drink and Scottish Enterprise research shows that visitors want to taste traditional Scottish dishes, regional specialities and fresh, locally sourced produce during their time in the country.?
Could your business use this unique year to drive additional sales, engage new customers both at home and abroad, enhance your reputation and raise your profile?
Have you thought about developing new products or redesigning your packaging specifically with 2014 in mind? It could be as simple as changing the colour of your packaging or adding a Saltire. You may wish to develop an innovative new product that will appeal to visitors during 2014 but also in longer-term.?
If you?d like to grab the chance to develop new products or packaging that raise the profile of your business during 2014 and beyond, the 2014 Food & Drink Team would like to help you to achieve that goal.
How can we help?
Any food and drink business operating in Scotland is welcome to book a place at one of our free Innovation Workshops where leading industry experts will describe how to create and develop your ideas for new products or packaging aimed at the market opportunity in 2014 and beyond. These workshop sessions are an excellent way to explore how best to understand consumers? needs and desires for your product and how this translates into effective development of market-ready products or packaging. The workshops will also include topics on marketing and promotional activities to help you to maximise return on your investment. ?
Following the success of Innovation Workshops in Edinburgh, Glasgow and Aberdeen,? don?t miss the upcoming workshop in Dundee on 27th June. ?Full details here including how to book. Places are limited so early booking is highly recommended.
The final workshop will be held in Inverness on 10th July ?full details and how to book here.?
Our experienced Innovation Specialists will also be on hand at the workshop events to discuss how Scottish Enterprise may be able to offer further advice or assistance to help your project achieve maximum success.?
Why Attend?
The workshop will focus on four key areas you need to be proficient in to develop your new products or packaging:
- Customer Readiness? - Understanding more about consumers? trends and opportunities
- Design Readiness - Using systematic tools to create and develop your ideas for new products or packaging. Developing and selecting the most viable ideas and matching customer needs with what is technically feasible (product, resources, timescales)..
- Business Readiness ? Planning your business case to convert your idea into customer value and market opportunity to reach 2014 visitors both while they are in Scotland and when they return home.
- Promotion Readiness ? Considering new promotion and packaging options to capture the opportunities offered by 2014. Looking at marketing via social media as a means of capitalising on events based opportunities.
You will leave the workshop with an individual action plan of practical steps needed to achieve and commercialise your new development idea.
Our experienced innovation specialists will also be on hand at the workshop events to help your project achieve maximum success.
However, if you have a project in mind but feel the workshop is not for you perhaps, or if you have a question about support for product innovation then please feel free to contact our innovation team directly using our Food and Drink 2014 innovation enquiry form. Both the Innovation Workshops and the Innovation Specialists service are free and open to food & drink companies of all shapes and sizes from anywhere in Scotland.
Routes to market:
Of course, creating a new product or packaging is just the first step. The 2014 Food & Drink Team we can help you tap into services which will assist you to market your new product or repackaged goods in 2014 and beyond.
An innovative marketing and PR programme will take place in the run up to and during 2014 to highlight the role of food & drink within the major events. In addition the 2014 Food & Drink team can help you access services to help you promote your products to key retail and foodservice markets.
Here are just 2 examples of a range of support available:
- Scotland Food & Drink?s Access to Markets programme, for example, is designed to help food & drink companies grow their business across the UK, via activities such as Meet the Buyer events,?Scottish Development International are experts in supporting companies to reach international markets.?
- Event Ready Producers is delivered by Scottish Enterprise to offer food and drink companies expert support to review their readiness to supply events and provides tailored advice on areas such as sales strategies, product and price propositions, marketing and service delivery. Up to 3.5 days business support is available to companies through this initiative. More information can be found here.
This programme forms part of a wider package of support by the 2014 Food & Drink team to help Scottish companies maximise the business opportunities arising from the 2014 events. ? ? ? ? ? ? ??
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