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There are many people who want to start an online businesses today, but not all businesses can be carried out strictly online. There are many businesses that cannot survive without local customers. Some business owners create products that cannot be shipped out, and thus naturally demand local customers. Still other business owners choose to work locally, rather than extending out nationally or internationally on the Internet. While all of these business owners will try to reach customers in their local geographical areas, they all have a need for Internet advertising.
Are you a small local business? Do you know why it is important to add Internet marketing in your marketing strategy? While you have quite a few decisions to make as you establish your business marketing plan, there are six tips that will help you see the benefits of Internet marketing:
1. Unless you are marketing online at this moment, you are losing customers to at least some of your local competition.
Marketing is about far more than just announcing special deals. It is about informing consumers that your products and/or services are a better deal than that of your competitors for specific reasons. Millions of growing businesses are already advertising online in some way, and those businesses come from every imaginable market. Want to know who has beat you to the punch? Just search online for a few of the local businesses you see as competitors. You will find that at least some of them have an Internet presence beyond Yellowpages.com. If your competing businesses have a presence online, they are establishing relationships with customers that you may never come across offline.
2. Consumers in your local area go online looking for information, products and services all the time.
There are millions of consumers online at any given time and they are searching for more than a bit of information. Many of these Internet fans are spending money online. Many people are also looking for local businesses online to make shopping decisions. If someone were to go looking for you right now, would they be able to easily locate you?
3. You should not feel pressured to sell products online to market online.
This is the point that gets many local businesses messed up. So many businessmen think that you have to sell online and ship packages out to benefit from Internet marketing. This is not true! Many consumers go online explicitly to find the contact numbers for local businesses. Customers who do not want to buy online will often go online to locate contact information and directions to local businesses. When they cannot find you online, they will definitely find your competitors. Sometimes, the company that has an Internet presence and can give the information sought after immediately will get the job.
4. Your marketing plans should include a healthy mix of online and offline advertising strategies.
There are many different ways to market your business, and as a local business owner you probably will not do all of your promoting through the Internet. Yet, a portion of your marketing time should be based online since there are so many local consumers online looking for information. You need your online presence to grab those customers.
5. Clients are now using business reviews as a research strategy to decide where to put their money.
It used to be easy enough to get a jingle into the consumer?s head or put out a splashy ad in a local paper to win over customers, but many consumers are now becoming very savvy shoppers. Money is too important today to give away to just anyone, so most people are carefully choosing where they invest their dollars. Online business reviews left by your customers can be great marketing resources, so encourage reviews at all costs.
6. Internet marketing does not have to be expensive.
You don?t have to sacrifice a lot of money to gain a rewarding online presence today. If you are willing to sacrifice a bit of time, or have an employee spend some time, you can create an online presence without sacrificing a large percentage of your marketing budget. Social marketing is a good place to start.
Think of Internet promotions as an opportunity to officially mark yourself the best in your field in your local region. You know there are more potential customers out there in your local region, but you have to get online to find them.
Read all you need to know on bitdoze.com.
Categorised as: Blog
Source: http://www.talma-haik.com/2012/02/six-internet-marketing-tips-for-the-local-business-owner/
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